Style Rodeo Party & This cowboy hat is a classic look that’s endured for years. Johnson signs the interior of each design. kick off The Hatter Luskey family induction celebration Jan. 11, 2 0 1 8 • 3 -8 pm Texas Cowboy Hall of Fame Come Celebrate with the Luskey & Cavender Families shopping, Live Music, Food & Cocktails Custom Made Boots & More! 2601 N. Main St. • Fort Worth, TX 76164 817/625-2391 Renner for his role in Yellowstone ,” he says. However, Johnson says that the most meaningful hats he has created have been for those in the military. Regardless of who the hat is for, Johnson is more concerned with quality than quantity. someone who has a pink top hat made by With a staff of 10, Greeley Hat Works produces Johnson. 15-20 custom hats per day. It takes between six His work with fashion lines such as Texas-and eight hours to build each one, but because based Double D Ranch opens up new markets of all the heating and cooling processes, those with women looking for something edgier. hours are spread out over To this day, Johnson the course of a week. Much remains hands on in of the equipment found the entire hatmaking at the shop, including the process and says that is most important tool used what it takes to maintain in the process, dates back to consistency of quality. “I’m the turn of the 20 th century. involved in everything A conformateur, patented with the operation of the by French hatmakers, uses company, whether that’s small pins to perforate working in the front of our a piece a paper and retail shop or sewing in precisely outline the head’s sweatbands. I ship boxes, circumference. Johnson uses the medieval-looking conformateur I clean bathrooms, I move Customers also to take head measurements. snow, and I create a lot of can purchase off-the-awesome hats. … I’m successful because I’ve rack styles ranging from a water-resistant surrounded myself with a ton of smart people,” felt hat to something a little pricier made he says. “I don’t run my business or live my of top-of-the-line beaver or ranch mink. Or life on ‘What if?’ I’ve had epic failures, but I’ve they can mix options such as crowns and learned a lot more than I’ve lost,” he says. 360 brims for a semicustom design. We know Jennifer Casseday-Blair has been a writer and editor in Fort Worth for more than 15 years. THE DETAILS Greeley Hat Works If you’re ever in Greeley, Colorado, stop by the shop at 2613 8 th Ave. and check them out. Shop at greeleyhatworks.com or see selected styles at Maverick Fine Western Wear, 100 E. Exchange Ave., Fort Worth, 817-626-1129, maverickwesternwear.com. Greeley hats also are available at Miron Crosby, 25 Highland Park Village, Dallas, mironcrosby.com. Personal Appearances Want to meet Trent Johnson? He’ll be back Feb. 22-23 at the Maverick.